Web design is an extensive subject when you consider that it takes a lot of components to create a good site. The goal in creating a site is not solely to appeal to your guests but also to rank high in the SERPs. But even if you are successful with impressing the search engines, it won’t really do much unless you make your site attractive enough for visitors to stay on it. The “bounce rate” of people who come to your website and leave immediately is mainly owed to the aesthetic appeal of your site. This is why focusing on good web design is important if you want effective results on the long run. Some websites do very poorly in sales, yet they achieve great rankings in the SERPs. This article will be exploring the various tips that you can use when working with web designing.|The field of web design is vast in scope and application. It’s not really difficult to find a professional web design business to give you a site that is first rate. But do you know what you need to have in mind when you’re working with web design? Knowing your site can get the job done is a welcome relief to have off your mind so you can proceed with your marketing.
The opposite is true, as well, if your site has bad navigation, or is not clear – then people will leave almost immediately. This is why it’s extremely important to keep web design in mind, and work towards creating a site that is visually appealing and doesn’t cause any confusion. This article will be discussing common web design tips that can take you a long way if applied.|There are tons of information online on how to drive targeted traffic to your website, but most of it doesn’t talk about the value of having a presentable website as a pre-requisite. Before your site converts anyone, it needs to give them a good reason to stay there more than 30 seconds. The content plus appearance of your site are critical factors in creating sites ‘stickiness,’ or the desire to remain and return. It’s a known fact that when a visitor comes to your site for the very first time, they decide to stay or exit and this whole process takes place in 3 seconds. That’s right; you only have a few seconds to make that lasting impression. A clear, simple design with good navigation will fare better than a site lacking in those areas. If your site does these things well, then it will help convince your visitors that this site is the one they were looking for. Ok, we’ll share some more insights about design that will help you with your visitors.|There are some webmasters who fear large amounts of traffic visiting their site each month. Well, actually, there’s nothing wrong with that as having visitors to your site is very important, but you also need to have a well designed site that will cause them to stay. You can have unique products and you can spend time and money on advertising, but if the visitors don’t stick around long enough, it was all for naught. This is one factor that is ignored by many webmasters because they focus more on reaching out to their target audience without fixing their site’s design. If your site is designed unprofessionally, it will usually leave a bad impression with your visitors, which you do not want. In this article we will be looking into a few web design tips that you need to keep in mind.|Web design is a unique skill whereby the latest techniques are used to create presentable websites people are able to access online. This skill uses text, images and other factors such as graphics in order to give a more professional look to the site. There are several reasons why you’ll want to focus on high quality web design if you are creating a site. First of all, most people surfing the web tend to jump from one site to the other super fast, just the way you search from channel to channel while watching television. This is the exact reason why it’s important to have a web design that grabs the visitor’s attention. A website that’s poorly designed may give out a wrong impression to the viewer and affect your brand image. In this article we will be looking into some effective tips that will help you with your web design to a large extent.
To create an interesting website that attracts visitors to return often then you must make sure you provide quality content that they can use. Your design’s visual elements may work well to bring in the wow factor when they visit your site the first time but to make your site is sticky and to have people coming back, you need to have compelling content. You can achieve this just by making sure you add new content all the time because people always want fresh content when they are online. At the same time, you must make sure the information is interesting because even if it’s useful, no one will read a boring article. Your writing shouldn’t be flat and boring, you need to make it alive, just like you talk. And yes, try to keep the content short and readable since your visitors won’t really have the patience to read through big chunks of information. You must make a point of asking them for feedback on your site. Interacting with your site visitors will always pay off on the long run.|The best approach is to know your market, for example – some markets will not respond very well to the use of popups. You need to test because sometimes people will just leave right away if they see popups. If you don’t want to test, then the conservative approach is to avoid using them. You can get popups that cannot be blocked, but people will know what you’re doing and they won’t think well of you. Don’t put your reputation at stake by having these on your page as they might make you look like a spammer by some users. You can always just use a subscription form on your site for gathering optins.|We live in a world of “instant everything”. The level of impatience is ridiculous, and then there’s the desire for instant gratification. There are so many sites and pages, and it seems they cover every topic known to humanity, and then some. It’s not easy building a loyal base of visitors because there’s so much out there to take their attention away.
But… if you can give them what they want, depending on the market and solution, then the chances of returning automatically increase. This isn’t hard to do if you know what they want and then provide it. So, make your nav easy so they can find what they’re looking for, fast. Keep a note of the topics they are interested in and provide fresh content on them on a regular basis. Next, take some time to get to know your market, and then do what you can to build good relationships.|One of the biggest mistakes some webmasters make is they don’t have a fast loading website. There are a number of sites online that take too long to load, that’s not a good thing because people generally don’t have the time to wait. The best web design tip you can get in this area that solves the problem is to use more text and less graphics. It’s as simple as that. While loud graphics/animations may be alright on the eyes but these definitely slow down the load time of the site. Therefore, only use graphics on your website if it’s absolutely necessary. If your site is taking more than 10 seconds to load, then there are high chances that you’re losing half of your traffic. One way to make sure your site loads faster is to check its performance using a slow connection, and then if it’s taking too long just cut down on the graphics.|A simple web design tip to remember is to always keep it simple while staying away from clutter. Yes, it sure is fun to try out all the cool Photoshop effects or have a flash based animation on your site, but keeping it simple without all the hustle bustle will pay off on the long run. Your site visitors will simply be put off by the design that is confusing and cluttered. Instead, you can create an appealing website design by organizing the information on the page so visitors can easily find whatever it is they’re searching for. Also, make sure you have a good balance between text and visual, as it’s not right if one overpowers the other. Don’t forget to also optimize your images to ensure your site loads faster. The design on your website needs to be consistent across all the web pages of your site. If you keep changing it from page to page, your visitors might get confused and face great difficulty when they try to find important information on your site. You can achieve this by using the same type of color schemes on all the pages.
You also need to make sure that all the critical links are in the same position on every page of your site. Make sure that even the fonts you use are uniform and readable.|
Nowadays, it makes sense to keep the flash away from your site. Generally speaking, a website that is built with flash takes a longer time to open, since it has to load. Flash and SEO do not go well together, either. The visitor will lose interest if the site takes too much time to open, people online are impatient, so you don’t want them to keep them waiting. Flash was popular a long time ago because it looked cool and it was novel. Impressive and looks good, sure but it still irritates many people. If all you want to do is impress the neighbors – have at it. But if you want to have an optimized site, one that converts, reaches the maximum amount of people – then you will kill your flash site.|
It’s a good idea to avoid being too radical with design, depending on your market. For instance, users are very much used to finding bookmarking buttons, links to RSS feeds, etc all across the web on the majority of the sites. If you try and go against the tide, the chances of them missing on vital ways to connect with you are high. They’re used to seeing these things in certain locations, and it helps to create a feeling of security, that everything is all right.|
Another thing that you need to keep in mind is navigation. Good web design and smooth navigation go hand in hand. People should be able to visit your site and easily find what they want. Don’t push your visitors on clicking a number of links or scrolling to the bottom of the page, etc. Instead, you’ll want to offer a clear cut road map on how you’ve structured your site so that they can easily move around. Also, keep in mind that not every visitor comes to your site from your home page, especially when they discover your site through the search engines. Therefore, it’s important to have the page’s title, and links on the top or bottom leading to the important pages of the site, such as the home page, contact page, about page, etc.|When you have visuals on your site, they aren’t just to make it “look good” but are much more than that. The visuals should be used to effectively communicate the correct message to your visitors. Using colors on your site can present your company’s image as well as communicate with your site’s visitors. For instance, if you have a site that has to do with “going green” then you’ll want to use a lot of green on the site and distribute it around. A site about selling toys for kids might use solid, bright colors to represent that subject. There are many ways you can make use of the visuals to present your site in a positive manner. They can also be used for the purpose of highlighting, like buttons to highlight certain links, which makes navigation easier. Aside from this, you can use visuals such as arrows or bold text in order to direct visitors to a different page.
A lot of webmasters overlook an important tip, namely to keep the layout of the content narrow. It is quite annoying to have to scroll back and forth to read the full text and it may alienate your visitors. Eventually, they may get bored and leave your site, which you definitely don’t want.
This is the exact reason newspapers feature short columns. Having narrow text columns not only makes it easier to read but is also visually more enticing.|Always avoid having music load and play automatically when the site opens. When the visitors come to your site and hear any kind of music blasting out, they will simply move on to the next one. You also need to be careful with automatic talking heads, or audio welcome messages. Think about how you feel about sites that do those things – there’s your answer, most likely.|Last but not the least, always check the browser compatibility of your site so that you know it’s opening correctly across all the major browsers such as Firefox, Internet Explorer, etc. So you can address any issues such as resolution, format, etc. Make sure there are no technical glitches and the site is up and running perfectly.|The copy on your site is the most significant part, which is why you’ll want to make it legible. Don’t put red text on a black background. Black text on a white background always works, so you’ll want to stick to that. The easier you make it for the visitor to read your copy the better it is. All the traffic in the world won’t help you if nobody gets around to reading your site’s copy.|Always remember that you never want a lot of unreadable text in one single spot, and instead you’ll want to space out your content. Try to keep the content in small readable chunks and use lots of white space between the text. People read differently on the web when compared to reading offline. You have to make your content more scannable. Thus, to conclude, good web design isn’t as difficult as it may appear. Just take care of the details and don’t overlook the previously mentioned tips. It is easy to design a site, but the difficulty comes in creating a site that is interesting to visitors.|
You just have to put in the work, or pay someone who knows, to create a site that connects very positively with your market audience.|
Successful web design is all about getting all the vital elements on place. There are so many ways to get visitors, but it can all be for nothing if they don’t react well to your site.|
So you see that web design isn’t a difficult subject to understand as long as you know what you’re doing.
Just keep in mind that the more effort you put into designing your site, the better results you will see on the long term.|Overall, if you want your website to stand out but never knew how to go about it, now you know what to do. Focus on such small web design tips and you’ll go a long way.