Jason Oickle (a name you might recognize) has a new book out, called Info Product Creation Exposed. To tell the truth, I’ve never bought anything from this guy, but I somehow keep getting e-mails from him. Well, I got this e-mail earlier today — it was your standard “Hey, I have a new thing to sell, you should go buy it.” I gave the sales page a glance and noticed something I’ve seen a few times. He’s got some kind of timer set up, so the price of his book goes up by $0.05 every 20 minutes. I got the book at $3.70, and last I checked it was up to $5.35. To me, $3.70 is an acceptable risk, so I’m honestly not too worried if the book turns out to be a pile of crap. But this (info product creation) is something I’ve been meaning to read up on anyway.
What I find really cool, though, is the concept of starting with a low price and increasing it periodically. This product will probably sell to at least 30% of everyone who comes across the sales page (and I actually think I may be underestimating). So, say you’re like me, and you catch wind of this through some mailing list you signed up to. The fact that you’re on the mailing list means you’re interested in this sort of product, and the e-mail copy was clever enough to get you to check out the sales letter. Then you find out that this thing only costs two or three bucks, but it’s going to go up by $0.05 in 20 minutes. Well, that could be less than a minute from now! You have no idea. Of course you’re going to want to buy it as cheaply as possible, before taking the hour or so to research it and see if it’s any good. (It may be $0.15 more expensive by then!) If you took the time to really think about it, you’d realize a few cents is worth it if it might save you from wasting a few dollars, but you probably won’t take the time. It’s an impulse buy, and it’s so cheap you pay for it without stopping to worry about what you’re buying.
Now, I’m not saying this book wasn’t worth it. I haven’t read it, myself. But this marketing tactic, to me, is brilliant. (I would think it’d work especially well for those with an e-mail list.) Go check it out.
Oh, I forgot to mention this. If you buy the book you’re automatically enrolled as a launch partner. You sell it through your affiliate link and you get to keep 100% of the sales. I don’t know how this works, but go ahead and spend the five bucks and blast it out to your list. Sell even one and you’ve just made your investment back.