You are ready for this service if…

The response mechanism is clear
Your site has a solid product or service offering, and the means of taking up that offer is very plain (“call us today”, “add to cart”, “book here”)

You can scale
You have the systems and staff in place to be able to receive and process an increase in orders or enquiries.

You know your numbers
You will need to calculate the return on your investment (ROI). Your web sales will need to far exceed the cost to set up a website and pay for marketing of the site. Do you know your average dollar sale? This will need to be high. Do you know your break-even point?

Further, you may need a content management system to be able to respond quickly in the web-marketing context.

If that sounds like you, you are moving in the right direction.

Ahead of the Game

You are ahead of the game if your site…

• Has been around a few years (continuous registration of your domain name)
• Was well-built, i.e. clean and valid code with no Flash Player elements
• Has plenty of optimised text in the clear (i.e., text not incorporated as part of images)
  
• You already have a dozen good inbound links, and you link out to resources that your user group would value
• You have processes for updating your website regularly

If your website is not yet “ahead of the game”, then we can get you started toward that position.